Sometimes, my career as a photographer can become sluggish and uninspired. As a freelancer, my work can lack creativity, become repetitive, and cause me to feel complacent. Additionally, my inner critic can be a real jerk sometimes.
I've been in this industry long enough to know that I need to change gears and recharge. I need to do something that's fun, creative, and rewarding. That's when I met another James.
James quit his job a few months ago and started making tacos full-time. I ran into him at a local brewery where he made a killer taco that pepped me right up. Not only was it delicious, but James was also incredibly excited about it. He's proud of his ingredients and the techniques he uses (all the meat is slow-roasted over a coal fire).
After that taco, I asked if I could take some pictures of him. Not for money, not for free food, but because I thought he was a cool guy and I was inspired by his story. I also knew that as a starting business, margins can be slim, and the last thing you have is a marketing budget.
A few days later, we met up and did the shoot at his next pop-up. Right out of the gate, James was in his element. He was focused, excited, energetic, and quick to share his process. We talked about life, work, happiness, and how important balance is. It was a blast taking pictures of him, and I think we got some great shots! He's getting a collection of images to use, and I got some of his electricity to bring into my work. Plus, some damn fine tacos. Win-win! If you’re around San Diego check him out! @j.flamez.bbq
On a side note, it was super cool finding a neon sign at the brewery that said "Do what you love." This shoot was a great reminder of that.
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